|
Since then man has been a slave of the need to cover. He covers
his hearth with a roof his head with a hat and his self with clothing.
But over time the real reason for protecting himself from the elements
has given way to the need to flaunt. Sometimes to flaunt his wealth
and sometimes to flaunt his sexuality. The latter need, much like
the peacock with his feathers and the rooster with his comb; has
more than anything else, been reflected in what he wears.
This has of course been a boon to the designers and manufacturers
of clothing since who knows when.
Because of this need has arisen a cornucopia of makers of the various
types of physical covers that we see in the form of suits, dresses,
robes, shirts, coats, shawls and the like worn by the people of
our world.
To fulfill the demand has arisen massive clothing concerns to serve
all the different walks of life. In fact they are so pervasive that
they command an enviable share of any nation?s economy.
There are the designers like versace, Armani, Gucci, Christian
dior, Hugo boss, Valentino, Balenciaga, Louis Vuitton, Pierre Cardin,
Salvatore
Ferragamo, Calvin Klein, Coco Chanel, Ungaro, Gianfranco Ferre,
Tommy Hilfiger, Lacroix, Pradda, Ricci and the like, without whose
creations the rich and the famous would not considered themselves
adorned and there are the tiny hole in the wall establishments catering
to a more economically
challenged section of society. In between is a gamut of other manufacturers
who serve the needs of the middle classes with myriad tastes and
requirements. Although, in trying to satisfy the needs and tastes
of many, I feel, they are able to satisfy only the few. I must admit,
that I do find the ready to wear off the rack productions quite
akin to fast food that does serve a need but not a purpose. In this
case the purpose being not only to be covered but also to have an
individual style and statement, (the need to flaunt), which should
also be in step with the circumstances one?s time.
The need to clothe oneself has mutated to the need to clothe oneself
according to the times and situations which one faces from day to
day. It is considered inappropriate to dress in fatigues or shorts
at business meetings and inappropriate to dress in a tuxido when
at a backyard barbeque, for example.
This in itself has given rise to a host of sartorial advisers whom
people from the top echelons of business and politics to the middle
managers and anyone else who likes to be considered well dressed;
consult.
The only type of establishment exclusively geared towards creating
an individual look and being at the same time appropriate as well
as comfortable to wear for each person is the custom tailor and
his tailor shop.
In times past when it could be easily afforded, such individual
service was easily accessible to most of society and in fact is
even now accessible in some of the still developing societies of
the world. This of course cannot be said for the developed societies
where the cost of labour has made it almost
unavailable to people in general, who cannot sensibly afford to
splash out a sizeable part of their income to be dressed in the
most perfect way that the time dictates.
Saville row in the U.K. is considered one of the best places to
get this kind of exclusive service and attention?.at a price!
In Thailand too it is possible to get a very high level of such
a service. Especially since the standard of living being much lower
than the developed world, it can be had more easily and affordably.
Next week we will discuss the inner workings of the custom
tailor in general and tailors in Thailand in particular. We
will also be discussing what one should and what one should not
expect when visiting such and establishment.
Email info@embassyfashion.com
or kevin@embassyfashion.com
for more information and or confirmation of offer acceptance.
|
My
Basket 